The Quick Start page gives you a simple way to get started fast. Here you’ll find short, easy-to-understand videos and downloadable PDFs that walk you through the basics of Mind Genomics and BimiLeap. Everything is designed to help you get up and running as quickly as possible, and we’re adding new content regularly so you always have the most current tools at your fingertips.

This video explains how Mind Genomics can turn everyday decisions—like choosing a sandwich—into a tool for studying the hidden logic of human choice. It uses approachable, relatable examples to show how small details influence decisions, revealing patterns in what we prefer and why. The video highlights how seemingly trivial choices can illuminate deeper behavioral trends when analyzed systematically.

This in-depth video takes you beyond the basics of Mind Genomics and shows how the science actually works. You’ll learn how messages are structured into vignettes, how responses turn into measurable patterns, and how distinct mindsets emerge from real data. The video also walks through the logic behind coefficients, segmentation, and the predictive power that sets Mind Genomics apart from traditional research. Whether you're an educator, researcher, analyst, or simply curious, this is a practical, step-by-step look at the method that will help you understand and apply Mind Genomics with confidence.

This BimiLeap training walks you through every screen you’ll encounter when building a study, explaining what each step does and why it matters. You’ll learn the reasoning behind the design choices, how to structure effective messages, and the best practices that lead to strong, reliable results. The training is designed to help you move from curiosity to competence, giving you the confidence to create a world-class Mind Genomics study from start to finish.